A Complete Guide to YouTube Marketing Strategy

Social media marketing is increasingly becoming one of the vital tools in marketing campaigns for businesses in today’s digital world. YouTube is one of the platforms with a high number of viewership and users making it appropriate to target and engage with prospects. There are over one billion active users lodging to YouTube across the world, which is approximately one-third of the internet. Thinking how to get started with YouTube marketing today? Stay tuned. In this Complete Guide to YouTube Marketing Strategy 2019, I will take you through the important steps required to create an effective and impressive YouTube marketing strategy to maximize your sales and ROI.

Before we set about creating our YouTube marketing strategy, let me present you with some important YouTube marketing facts to inform your marketing strategy.

• There are over 50 million content creators on YouTube.

These stats show the level of competition you’ll be up to when you decide to venture into YouTube marketing. The content creators churn out lots of content on YouTube constantly, therefore, your content must be unique and mind-blowing enough to attract the attention of viewers.

• Most YouTube viewers dislike advertising

It’s very true, majority of the viewers on YouTube aren’t not fans of advertising. Therefore, as a YouTube marketer, your goal should be to develop effective strategies to raise brand awareness and entertaining users at the same time. Create content that will pique the viewers’ interest to know more about your business.

The stats might seem intimidating, however, with the appropriate approach, it’s just another piece of cake. So, how can we go about this?

Here is the Complete Guide to YouTube Marketing Strategy every business should use to make the most out of YouTube marketing and increase sales and revenue.

Related articles: Create youtube channel and make money from youtube

Youtube Marketing Strategies

Step 1: Build a YouTube Channel for your Brand

Your entire YouTube marketing campaign will be managed from the YouTube channel. You must have a Google Account to create a YouTube channel.

Pro Tip:We recommend Brand Accounts over Personal Account for various legitimate reasons. Creating a YouTube channel using a Brand Account will let you assign different people to manage the channel at the same time. Multiple users can log into the channel using different devices, which is not the case with a personal account.

• Log in to YouTube with your Google Account or create a new one.
• Navigate to the Account icon and click Your Channel.

• Click Use a business or other namein the pop-up window.

• Enter the name of your Brand Account and click Create.

Step 2: Understand your Audience

Your YouTube Marketing Strategy will work better if you understand your audience behavior. Luckily, YouTube provides you with an Analytic tab on your channel that contains statistics related to your channel. Here, you will find essential insights about your channel and audience, including view counts, subscribers’ demographics, and interaction rate.

The information from the analytics feature is fundamental in audience targeting. Use the information to find out the location, age, and gender of your viewers, and develop content to reach the right audience. Besides quantitative metrics, you can interact with your audience to know their specific needs and preferences using the YouTube Community Page.

Pro Tip: Reading comments from your YouTube videos can give you important info about how your audience react and respond to your content.

Step 3: Research and Monitor your Competitors

Competition analysis is an integral part of every business and marketing strategy. Considering the level of competition on YouTube, you can use this to your maximum advantage to gain important insights to inform your content strategy.

Browse through your competitor’s YouTube channels and comments section to determine the best and worst-performing videos. Analyze the videos to identify content that most people like to watch (and what they don’t) and use that to perfect your content strategy. At times you might come across mentions of your brand on the competitor’s video, respond to the comments and actively engage with the audience.

Be sure to block any ads served in your videos from your competitors. You don’t want your competitors to attract your audience to his channel; it’s fair play.

Step 4: Enhance your YouTube SEO by Optimizing your Videos

You want your YouTube videos to rank higher in the search results to get the most value from them. Optimize your video title, description, and thumbnails for better YouTube SEO results.

• Choose the right title

Choosing an appealing and relevant title is the first step to optimizing your YouTube video. The title of your video must be relevant to the topic and content you are serving. Irreverent titles will cost you a lot of viewers and create a bad first impression from your visitors. I would also recommend including specific keywords in the title that users would use to search for relevant videos.

• Create mind-blowing thumbnails

Thumbnails provide viewers with a glimpse into your content. Viewers will decide whether to open your videos or click to the next simply by looking at the thumbnail. Create thumbnails that will prompt and push viewers to watch your video. Some of the tips of creating appealing thumbnails are including a facial-close up picture with a caption.

• Write a captivating description for your videos

The video description is fundamental to your SEO results and to the whole YouTube Marketing Strategy. Always go for descriptions that match the content and theme of your YouTube Video. We would also recommend making your descriptions keywords centric for better SEO results.

Pro Tip: Hashtags let people find content on the internet. Include hashtags in your video descriptions to help viewers find your videos easily.

Step 5: Consistently upload videos to your channel

Create compelling content for your videos to keep your viewers engaged and always waiting for your next upload. Consistency plays an integral role here, create a schedule for your uploads and stick to that or else you will risk losing your subscribers trust and views. Make sure to let users know about your schedule and when your next video will be uploaded.

If the objective of your YouTube Marketing Strategy is brand awareness, create videos that complement your B2B site and blog. Invite your subscribers to provide reviews of your brand and share experiences of working with your brand. Use this information to inform your content strategy.

Step 6: Optimize your YouTube Channel

Now that we have several videos on our YouTube channel, its time to optimize our channel to attract more followers and subscribers. Provide a consistent and seamless experience to your viewers across your channel to attract and retain viewers.

Wondering how to optimize your channel? Here are the two steps to creating an effective and high converting profile for your YouTube Channel.

• Optimize your YouTube Profile

Upload a logo and channel art for your cover image. Remember the images must reflect and build a clear picture of your brand. Fill out the keyword centric description for your channel and add your business contact information. Other important information includes links to social accounts and your location.

• Organize your content

Majority of the high performing YouTube channels include playlists to manage the content and uploads. You can use playlists to deliver videos on different topics and subjects to your subscribers. With, this viewer will find all the relevant information in one place and possibly view all the videos. Again, keywords are key, use relevant keywords on your playlist’s titles to boost your SEO results.

• Call-To-Action

Clearly, you don’t want to go through all this hustle to let your followers leave your channel without taking an action. CTA has a great significance on YouTube, in fact, most of the successful YouTubers rely on CTAs to build their subscribers list. Always invite viewers to take actions such as clicking the subscribe and notification buttons, share your video link, and leave a comment. This will help you grow your subscribers and earn positive reviews from your videos.

Step 7: Use YouTube Ads

Well, ever wondered how can you reach even more audience for your audience on YouTube? YouTube ads are what you are looking for. Paid content can be used to complement your optimized YouTube channel and extend your reach to cover more audience.

With YouTube ads, you are certain the viewer will at least interact with your video. It’s your responsibility to make the viewer glued and engaged to your content until the end of the video. Keep your ads short, enthralling, and targeted to the relevant audience.

There are different types of ads you can choose for your YouTube Marketing Strategy 2019:

• Display ads
• Overlay ads
• Skippable video ads
• Non-skippable video ads
• Bumper ads
• Sponsored ads

Step 8: Monitor and Evaluate your YouTube Marketing Strategy

YouTube Marketing Strategy is a continuous process that requires constant evaluation and improvements to make it more successful. Evaluate your content regularly to see how your audience interacts with your videos and find ways to make their experience more compelling and interesting.

Leverage the power of YouTube Analytics to monitor the performance of your content and identify the behavior of your audience.

• To access the analytic feature log in to your YouTube Channel. Navigate to the Account settings and click YouTube Studio.

• Select Analytics from the left sidebar.

Conclusion

Creating a YouTube marketing strategy in 2019 is not as difficult as you thought. YouTube connects your brand to millions of users worldwide providing a large pool of prospects you can turn into buyers. An effective YouTube marketing strategy entails the tool provided by YouTube to create captivating content to build and increase engagement with your brand. Monitor your competitors closely and learn from them to develop a competent content strategy to make the best out of the YouTube viewers.

YouTube advertising and marketing will continue to shape the landscape of social marketing in the digital age. Do not be left out, use this Complete Guide to YouTube Marketing Strategy 2019to take your marketing campaigns to a new level.